WELCOME TO SIF EVENT MANAGEMENT

This Privacy Policy sets out the basis on which any personal data, including but not limited to payment

details and other information we collect from you or other sources or that you provide to us

("Information") will be handled by us in connection with your access and use of www.sifuae.com

(collectively, the "Platform"), services and applications (collectively, the "Services"). We understand the

importance you place on the Information, and we are committed to protecting and respecting your

privacy. Please read the following carefully to understand our practices regarding your Information. By

using our Services, you agree to the handling of your Information in accordance with this Privacy Policy.

References in this Privacy Policy to "we", "our", “SIF” or "us" (or similar) are references to SIF EVENT

MANAGEMENT. References to "user" or "you" (or similar) are references to you as an individual or legal

entity as the case may be.

WHAT INFORMATION WE MAY COLLECT FROM YOU

We may collect and process the following Information about you:

● Information that you provide by filling in forms on our Platform, including information provided

at the time of registering to use our Platform and other co-registrations (e.g. social media

logins), subscribing to our Services, posting material or requesting further services;

● The Information you provide when you enter a competition or promotion via our Platform,

provide reviews, testimonials or feedback on our Platform;

● Information you provide us, or that we may collect from you, when you report a problem with

our Platform;

● A record of correspondence if you contact us;

● General, Aggregated, Demographic and Non-Personal Information;

● If you download or use our application, we may have access to details about your location and

your device, including a unique identifier for your device;

● Details of transactions you carry out through our Platform and of the fulfilment of your orders;

● Details about your computer, including but not limited to your IP address, operating system

and browser type, as well as information about your general internet usage (e.g. by using

technology that stores information on or gains access to your device, such as cookies, tracking

pixels, web beacons, etc., (together, "Cookies"));

● Your email address from a third party if you indicate that you have consented to that third party

sharing your Information with us; and

● Any other Information we consider necessary to enhance your experience on the Platform.

HOW WE WILL USE YOUR INFORMATION

We may use Information held about you in the following ways:

● To provide you with information, products or services that you request from us or which we

feel may interest you, where you have consented to be contacted for such purposes;

● To provide you with location-based services, such as advertising, search results and other

personalized content;

● To carry out our obligations arising from any contracts entered into between you and another

entity using our Platform or between you and us;

● To improve our Services and to deliver a better and more personalized service to you;

● To ensure that content from our Platform is presented in the most effective manner for you

and the device you use to access our Platform;

● To notify you about changes to our Services;

● For any other reason which we deem necessary to enhance your experience of the Platform;

TO WHOM WE MAY DISCLOSE YOUR INFORMATION

Information about our customers is an important part of our business. We share your Information only as

described below and with businesses that follow practices at least as protective as those described in this

● Other Businesses. To offer you our Services, we may engage with businesses who are affiliates

of us and/or non-affiliated service providers.

● You understand that it is important that such businesses have access to the relevant

Information to perform their functions. We will ensure that these businesses do not use your

Information for other purposes. We may also receive Information from these business (e.g.

updated delivery and address information), which we may use. By using our Platform, you

hereby freely and specifically consent to the transfer, storage, use, and disclosure of your

Information among businesses who are affiliates of us and/or non-affiliated service providers,

wherever located. These businesses shall be contractually bound to respect the confidentiality

of your Information.

● Marketing and Promotional Offers. We may also use your Information to provide you with

information about services which may be of interest to you and enhance your Platform

experience, service messages, new features, enhancements & events of interest. We may

contact you via various channels, including without limitation emails, push notifications, web

notifications, post, telephone, in-app messages and news feed cards.

● We may provide advertisers Information to help them reach the kind of audience they want to

target and to enable us to comply with our commitments to our advertisers (e.g. by displaying

their advertisements to a target audience).

● Additionally, you may be asked to provide additional Information to participate in some of our

market research activities, including competitions and promotions. For example, if you win a

competition, you may be asked to provide further personal data to establish your eligibility and

provide you with the prize. This Information may be collected by us or our co-sponsors or

vendors for the promotion. Note that you should review such third parties’ privacy policies to

see how they may use any information that they collect.

● Business Transfers. In the event that we or substantially all of our assets are acquired,

customer information will be one of the transferred assets.

● Protection of Our Platform and Others. We release account and other Information when we

believe such a release is appropriate to comply with the law and law enforcement

investigations and to protect the rights, property or safety of our users or others. This includes

exchanging information with other companies and organizations for various reasons, such as

fraud protection and credit risk reduction.

● Note that our Platform may, from time to time, contain links to and from the websites of our

partner networks, advertisers and affiliates. If you follow a link to any of these websites, please

note that these websites have their own privacy policies and that we do not accept any

responsibility or liability for these policies. Please check these policies before you submit any

personal data or other information to these websites.

HOW WE STORE YOUR INFORMATION

The Information that we collect from you may be transferred to, and stored at, a destination outside of

the UAE. It may also be processed by staff operating outside the UAE who work for us. Such staff may be

engaged in, among other things, the processing of your payment details and the provision of support

services. We will store your Information for as long as necessary to fulfil the purposes indicated in this

processed and used by our affiliated companies and/or non-affiliated service providers in one or more

countries outside your originating country. Your payment details may be transferred to and stored with

our affiliated companies in order to, among other things, process your payment details and provide

support services to you.

WHAT SECURITY MEASURES WE APPLY

We maintain commercially reasonable technical, administrative, and physical safeguards to ensure your

Information is treated securely and in accordance with this Privacy Policy, and to protect against

unauthorized access or alteration to, disclosure, or destruction of your Information. We may, for example,

use encryption technology to secure your Information during transmission to our Platform as well as

external firewall and on-host firewall technology to prevent network level attacks. Only those authorized

employees, contractors, and agents who need to know your Information in connection with the

performance of their services are allowed to access this Information.

It is important for you to protect yourself against unauthorized access to your password and to your

devices used to access our Services. You are responsible for keeping your password confidential. For

example, ensure that you sign off when you have finished using a shared device.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will

do our best to protect your Information, we cannot guarantee the security of your Information

transmitted to our Platform and any transmission is at your own risk.

HOW CAN YOU ACCESS AND AMEND YOUR INFORMATION?

You are able to access a broad range of information about your account and your interactions with the

Platform for the purpose of viewing and, in certain cases, updating your Information.

Examples of information you can access easily at the Platform include:

● Up-To-Date information regarding recent activities;

● Personally, identifiable information (including name, e-mail, password, communications and

personalized advertising preferences);

● Payment settings (including credit card information); and

● e-mail notification settings.

You can opt-out of receiving future marketing communications from us at any time by adjusting your

customer communication preferences, through the unsubscribe link within the email communication. For

marketing via your mobile application, you will need to adjust your notifications settings in the general

section of your mobile.

Also, our system will place cookies when you log on to our Platform and this is to ensure you have an

enjoyable user experience and are able to utilize all aspects of the Platform. You may disable Cookies by

changing the settings on your browser. If you disable Cookies, it will affect how our Platform works and

you may not be able to access or use certain areas of our Platform or full functionality. For example,

performance cookies collect information about how you use the Site, for instance, which pages you visit

most often, which allows us to provide you with targeted and relevant choices that enhance your Site

experience.

We may retain a copy of your Information for compliance reasons. When you update Information, we may

retain a copy of the prior version for our records.

WHAT IF WE CHANGE OUR PRIVACY POLICY?

Our business changes constantly, and our Privacy Policy may therefore also need to change. We will post

the current version of this Privacy Policy on the Platform and each such change will be effective upon

posting on the Platform or upon the date designated by us as the "effective date".

We may e-mail periodic reminders of our notices and conditions, but you should check our Platform

frequently to see recent changes.

It is your obligation to regularly check the Privacy Policy. Your continued use of the Platform following

any such change constitutes your agreement to this Privacy Policy as so modified.

GENERAL POLICY

This is SIF EVENT MANAGEMENT (“www.sifuae.com”) online privacy policy (“Policy”). This policy applies

only to activities SIF EVENT MANAGEMENT engages in on its website and does not apply to

www.sifuae.com activities that are "offline" or unrelated to the website.

WWW.SIFUAE.COM collects certain anonymous data regarding the usage of the website. This information

does not personally identify users, by itself or in combination with other information, and is gathered to

improve the performance of the website. The anonymous data collected by the www.sifuae.com website

can include information such as the type of browser you are using, and the length of the visit to the

website. You may also be asked to provide personally identifiable information on the www.sifuae.com

website, which may include your name, address, telephone number and e-mail address. This information

can be gathered when feedback or e-mails are sent to www.sifuae.com, when you register for services,

or make purchases via the website. In all such cases you have the option of providing us with personally

identifiable information.

1. USE AND DISCLOSURE OF INFORMATION. Except as otherwise stated below, we do not sell, trade or

rent your personally identifiable information collected on the site to others. The information collected by

our site is used to process orders, to keep you informed about your order status, to notify you of products

or special offers that may be of